In February this year, London Fashion Week captivated us with its blend of tradition and innovation and now, as we are in September, we’re on the brink of experiencing the second annual fashion spectacle in just a few days. This year marks the 40th anniversary of London Fashion Week, promising a celebration of four decades of style, creativity and cultural impact like never before.
In this article, titled “London Fashion Week: Discover This Season’s Glamour,” we’ll be examining the highlights of the February 2024 edition, the relevance of the September theme, the prestigious partners behind the scenes, the iconic and emerging designers set to showcase their collections, what attendees can expect from the runway shows, exhibitions and more.
Recap of February 2024 Edition
London Fashion Week, held from 16th to 20th February 2024 at The Strand, reaffirmed London’s status as a global fashion capital, seamlessly blending the work of established houses with that of emerging designers. The event, with a focus on sustainability and innovation, showcased an impressive array of haute couture, drawing from London’s rich fashion heritage. Iconic brands like Burberry and ERDEM shared the stage with rising stars such as Tolu Coker, whose bold designs intertwined cultural narratives with social commentary, setting the tone for future trends. The event attracted over 45,000 attendees, contributing significantly to the city’s economic growth through increased tourism, retail, and business opportunities.
September 2024 Theme and Relevance
Did you know? This season’s theme is all about “Celebrating Creativity and the Future of Fashion,” spotlighting the fusion of historical and cultural inspirations with emerging trends. This theme resonates deeply within the fashion community, reflecting the ongoing evolution of style while paying homage to London’s rich sartorial history. The focus on sustainability and inclusivity underscores a commitment to fostering a more responsible and diverse fashion industry, making it more relevant than ever in today’s world.
Partners and Collaborators
London Fashion Week this season is backed by a prestigious group of partners, including Coca-Cola, 1664 Blanc and Fora, with significant support from the Mayor of London. These partnerships not only elevate the event’s prestige but also provide the essential resources required to bring London Fashion Week’s vision to life, ensuring a seamless and memorable experience for all attendees.
Iconic Designers and Emerging Talent
“Fashion is not necessarily about labels. It’s not about brands. It’s about something else that comes from within you.” – Ralph Lauren. This quote perfectly captures the essence of London Fashion Week, where both established and emerging designers have the opportunity to showcase their inner creativity on a global stage. This September, an impressive roster of designers will be featured. Renowned names such as Burberry, ERDEM, Simone Rocha, and 16Arlington will present their latest collections, continuing their legacy of excellence. Alongside these icons, emerging talents like Aaron Esh, Molly Goddard, and Tolu Coker will present their work, bringing fresh perspectives and new energy to the runway. The inclusion of designers like Barishee of Savile Row highlights London Fashion Week’s dedication to nurturing the next generation of fashion innovators.
What to Expect: Runway Shows, Exhibitions, and More
Attendees can look forward to a variety of events, including runway shows that will display the latest in menswear, womenswear, and accessories. In addition to the catwalk, there will be panel discussions featuring industry experts, fashion exhibitions exploring historical and cultural inspirations, and pop-up events across East London. The venue for this season’s shows is the historic Old Selfridges building, adding a touch of London’s architectural heritage to the fashion festivities.
Tickets and Attendance
Access to London Fashion Week varies, with complimentary invitations extended to fashion industry experts and public tickets available for selected shows, ranging from £20 to £200. Emerging designers’ shows may offer free tickets, providing an opportunity for fashion enthusiasts to engage with new talent. Attendees can participate by attending runway shows, visiting fashion exhibitions, joining fashion talks, and exploring various pop-up events throughout the city.
Dates and Venue
London Fashion Week Autumn/Winter 2024 will be held from 12th to 19th September at the iconic Old Selfridges building in East London. This twice-yearly event, held in February and September, continues to be a highlight of the global fashion calendar, bringing together the best of British and international fashion under one roof.
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As we gear up for another stunning season of London Fashion Week, we’d love to hear your thoughts! What are your expectations for this year’s shows? Which designers are you most excited to see? Here at 15th Avenue, we’re rooting for all the emerging talents, cheering them on as they showcase their creativity and tenacity. And remember, if you need a fashion stylist or wardrobe manager to elevate your style, our recruitment agency is here to help you find the perfect match. After all, why stress over fashion choices when you can stress over which front-row seat to snag? We’ve got you covered!
We wish you a productive week….! Bonne Chance!
As a Nigerian, I am looking forward to seeing Tolu Coker’s design. She is a great fashion creative.
It’s a season of fashion week. I can’t wait to follow up with all the runaways.